Mike Heighway /

/ Art Director

Section 01

Overview

I am an art director and designer specializing in visual systems, typography and brand identities.

I adopt a systems-based approach to design, delivering clear, scalable solutions to complex problems.

My work spans a diverse range of applications, including web, motion, environmental, print and type design.

Section 02

Select Work

Section 03

Manifesto

My design process is organized around five key principles:

No. 01

Craft matters.

Design is built from details that come together to form a greater whole.

No. 02

Identify the opportunity.

Designers must first fully understand the problem they are solving.

No. 03

Clearly define the concept.

Design should be logical, with a clear “parti pris,” or “decision taken.”

Explore the possibilities.

Iterate on the design to refine and achieve a strong solution.

No. 04

No. 05

Enjoy the process.

Find pleasure in the journey.

Design is both a rigorous intellectual process and an exercise in abstract thinking. It is iterative in nature and demands restraint. Great design distills an idea down to its essential elements so that the solution appears effortless and it conveys a clear, unified concept.

Section 04

Experience

I am a designer with 14 years of experience working for respected brands. My design work spans multiple disciplines. I have a strong record of building and leading high-performing, in-house teams.

Clients

Apple
Fujifilm
HP
SketchUp
Trimble
General Assembly
SketchDeck
Ping Identity
Maxon (Cinema 4D)

Skills

Art/Creative Direction
Design Systems
Visual Brand Systems
Brand Identity
Style Guides
Digital
Print
Motion
Typography
Type Design
Lettering

Technical

Figma
Photoshop
Illustrator
InDesign
After Effects
Robofont
Glyphs
Webflow
HTML/CSS
Fujifilm Camera Systems

Mike Heighway /

/ Art Director

The Hypospace of Japanese Architecture

Cubic Design System

SketchUp

Terra & Luna Design System

My design process is organized around five key principles:

I am a designer with 14 years of experience working for respected brands. My design work spans multiple disciplines. I have a strong record of building and leading high-performing, in-house teams.

Clients

Skills

Technical