Art Direction
Identity Design
Print Design
Industrial Design
Photography / Self


A brand identity for a new establishment. Gioco is the spot to catch the big game and have some great food.

Project Brief

Gioco is an upscale sports bar and pizza house in Albuquerque, New Mexico. The project started out small—logo design. But, after working through this design phase, the client requested that the project expand into a larger, more cohesive brand identity system. I worked closely with the architects to extend the brand system into the built environment, while simultaneously developing the designs for the print collateral, signage and gated entry.

Gioco Print Collateral
Gioco Icon
Gioco In-House Menus
Gioco Typography
Gioco Entrance
Gioco Gate Daytime
Gioco Gate Nighttime

© 2022 Mike Heighway

© 2020 Mike Heighway