Details

2010–2012
3D Modeling
Product Visualization

Apple

Apple's Marcom team uses high-end 3D modeling and visualization to determine their merchandising ecosystem layout.

Project Brief

For two years I contracted for Apple to provide them with high-end 3D modeling and visualization for their merchandising ecosystems. I would work with their marcom team on-site at Apple for major product launches, providing them with documentation of their marketing layouts, security device attachments, and other necessary internal documentation required to properly display their product. All renderings are completed using Cinema 4D and the native rendering engine. The following images are an excerpt of the thousands of images I produced for their team.

Apple Merchandising Ecosystem
Apple Merchandising Ecosystem
Apple Merchandising Ecosystem
Apple Security Device

© 2022 Mike Heighway

© 2020 Mike Heighway