Overview

Skin.love is a fledgling Denver company started by a local aesthetician. The client intends to grow and eventually launch a holistic skincare product line. She required a brand identity system, which was extended across print collateral and a cursory packaging explore to provide a means of understanding the graphic system.

Icon System

Anticipating the client's product line, the decision was made to implement a visual icon system to indicate the different product categories.

Typography

The typographic system relies on Neue Haas Unica, brought back to life by Toshi Omagari in 2015. The identity is pragmatic and straightforward, relying heavily on the typeface to convey the feeling of cleanliness and neatness.