Fontwear is a project I conceived of in late 2013. It focuses on typographic apparel for lovers of type design and typography. The line will start with epononymous hats, with the embroidered logo and extend into screen printed t-shirts. The line will be designed and printed in Denver, Colorado and use apparel made in the United States. Still under development, fontwear will hopefully hit the market before the end of 2016.
The wordmark for FontWear was designed using the established typeface, Alternate Gothic. The initial letter "F" in the wordmark has been modified to help define a unique mark that is readily identifiable and one that is legible at different scales.
When designing the mark, one of the requirements was to have it work well on a label that will be affixed to the clothing. The logo and apparel labels function identically in their application — they visually fold over an edge whether it is on clothing, print or packaging.
L'Arosteguy is a vineyard in Spain that is salvaging 150 year old vines and delivering a upper mid-range product for European markets. The wines will aim to shine light on forgotten terroirs across Europe. The goal of the L'Arosteguy brand is to have every wine it produces create a sense of place for the consumer by using native grapes, grown in the regions that are best suited to cultivate them. Whether it be a Merseguera from Alto Turia or a Godella from Galicia, L'Arosteguy believes a wine should take you to a specific territory and embody the complex flavors of a specific grape.
The client wanted a package that stood out from the crowd, but showed restraint. The design strategy implements a duplex label with a die cut to reveal a colored sublayer. Additionally, the bottom layer is edge-painted within color system of that line. The labels are specified to be printed on a 100% PCW stock with a nice tooth to help reinforce the perception of quality and care inherent in the product.
Toad Road is a boutique clothing store for men and women, located in the heart of Albuquerque, New Mexico. They were looking to promote their store in the local market, as well as online. Due to the nature of the store, and the small batches of designer clothes they carried, it did not make sense to run a small campaign based on particular items of apparel. Instead, I directed a cheeky campaign that focused less on the clothing, and more on the sex appeal that surrounded their clothes