June 13, 2017Comments are off for this post.

REELZ Channel

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At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

June 13, 2017Comments are off for this post.

Mead & Penhall Business Cards

June 13, 2017Comments are off for this post.

Polychrome

Polychrome is...

June 13, 2017Comments are off for this post.

bkmrk

Overview

Bkmrk is a self-initiated concept...

June 13, 2017Comments are off for this post.

skin.love

Overview

Skin.love is a fledgling Denver company started by a local aesthetician. The client intends to grow and eventually launch a holistic skincare product line. She required a brand identity system, which was extended across print collateral and a cursory packaging explore to provide a means of understanding the graphic system.

Icon System

Anticipating the client's product line, the decision was made to implement a visual icon system to indicate the different product categories.

Typography

The typographic system relies on Neue Haas Unica, brought back to life by Toshi Omagari in 2015. The identity is pragmatic and straightforward, relying heavily on the typeface to convey the feeling of cleanliness and neatness.

 

June 13, 2017Comments are off for this post.

FontWear

Overview

Fontwear is a project I conceived of in late 2013. It focuses on typographic apparel for lovers of type design and typography. The line will start with epononymous hats, with the embroidered logo and extend into screen printed t-shirts. The line will be designed and printed in Denver, Colorado and use apparel made in the United States. Still under development, fontwear will hopefully hit the market before the end of 2016.

Logo Design

The wordmark for FontWear was designed using the established typeface, Alternate Gothic. The initial letter "F" in the wordmark has been modified to help define a unique mark that is readily identifiable and one that is legible at different scales.

When designing the mark, one of the requirements was to have it work well on a label that will be affixed to the clothing. The logo and apparel labels function identically in their application — they visually fold over an edge whether it is on clothing, print or packaging.

June 13, 2017Comments are off for this post.

Cobble

Overview

Cobble is a boutique publishing company in Australia, that focuses on the production of high-quality facsimiles of important literary works, maps and other print material.

The design of the logo was informed by the back-story to the company's name. While in Prague, the owner was walking down a cobblestone road, when he came across a small cobble that was falling out of place. He pocketed it as a momento. When it came time to name his startup, he had the cobblestone sitting on his desk, and thought the name was fitting; it had heritage and was crafted by hand.

June 13, 2017Comments are off for this post.

Toad Road

Toad Road

Toad Road is a boutique clothing store for men and women, located in the heart of Albuquerque, New Mexico. They were looking to promote their store in the local market, as well as online. Due to the nature of the store, and the small batches of designer clothes they carried, it did not make sense to run a small campaign based on particular items of apparel. Instead, I directed a cheeky campaign that focused less on the clothing, and more on the sex appeal that surrounded their clothes

June 10, 2017Comments are off for this post.

The Internet is Not Broken & Medium Has Value

First published on Medium.

There was recently an article in the New York Times about Medium founder Evan Williams, and the struggles the platform has faced. Before you read this, I recommend heading over to the NYT page to get caught up.


The Internet is a Tool to Create and Deliver Information

“I think the internet is broken,” he says. He has believed this for a few years, actually. But things are getting worse. “And it’s a lot more obvious to a lot of people that it’s broken.”

I assert that the internet is not broken — it is behaving exactly like it has been created to do. While there are machine learning experiments, and significant problems facing content platforms, most of these issues arise from the individuals that generate and spread the content. Looking at the most recent election in the United States of America, wherein we elected an individual who is completely unqualified for the position he holds, many voters state-side bought into and spread information that was patently and demonstrably false (the reasons for which are complex and beyond the scope of this article). The web of computers devised to create and disseminate content did exactly what it was designed to do. Instead, I lay the blame for these problems like this where it belongs: solely at the feet of the users. The solution exists in some sort of global paradigm-shift where we as a culture embrace intellect, compassion and the free and open exchange of ideas.


The Value of Platforms Like Medium

“The notion that you’re going to succeed as a writing site simply by putting quality first is not compatible with venture capital revenue expectations,” said Bill Rosenblatt, a media technology consultant.

Mr. Rosenblatt is probably correct that from a venture capital perspective, Medium is not a terribly attractive investment. If you are looking at from a “how can I maximize my short-term returns,” Medium is likely not the smartest bet; you probably wouldn’t choose to invest in a library for the same reason. I argue that Medium has tremendous value, but you first have to define what one’s value system is. When defining “value,” it’s probably helpful to have read at least a little bit of Marx’s theories on capitalism — full disclosure, I’m not an economist, and only read some of his writings. One of the arguments Marx makes is that a product’s value is in-part determined by the time and complexity it takes to complete a task/product (building an iPhone, or a house for example, versus stamping out a plastic bottle from a die). Medium provides a platform for users to focus on content and the exchange of ideas. It requires more time to sit down and write a thoughtful essay than it does a pithy 140 character tweet. By Marx’s definition, there is more value (from a labor perspective) than say, Twitter.

As a designer, Medium certainly has more value to me. I can read the thoughts written by other designers, that one cannot simply pick up by perusing their Dribbble shots. Reading the thoughts and processes that designers use to solve complex problems (in user-interface, user-experience, branding, the list goes on) is invaluable to me. I am glad to support the platform with a small monthly subscription cost. With this in mind, I hope Medium is here to stay.

© 2022 Mike Heighway

© 2020 Mike Heighway