An effort to unify the Trimble Buildings division began in late 2018. This rebrand established a set of standards for roughly 50 different products to follow. All products are treated with equality through typography, color and structured design of their marks. The typographic system accounts for the product name and modifiers to denote sub-products, or unique identifiers within the product line.
Previous brand inconsistency.
Redesigned brand system, allowing for consistency.
A system was devised to provide unification of how all logos were devised. The naming architecture across all products was standardized, addressing how the product name is to be displayed, and when to use modifiers to identify product variations.