Details

2018-2020
Art Direction
Branding


Team:
Tyler Barnard, Creative Director
Mike Heighway, Art Director
Studio Mast, Consultancy
Joost Knuit, Design Lead (MEP)
Sam Nielsen, Designer

Trimble Buildings Rebrand

A structured rebrand for the Buildings division within Trimble provides a strong set of standards to establish unity within diverse product line.

An effort to unify the Trimble Buildings division began in late 2018. This rebrand established a set of standards for roughly 50 different products to follow. All products are treated with equality through typography, color and structured design of their marks. The typographic system accounts for the product name and modifiers to denote sub-products, or unique identifiers within the product line.

Buildings-Rebrand-Brands-Existing

Previous brand inconsistency.

Buildings-Rebrand-Brands-New

Redesigned brand system, allowing for consistency.

Identity Architecture
Identity Architecture
Line Break-Invert

A system was devised to provide unification of how all logos were devised. The naming architecture across all products was standardized, addressing how the product name is to be displayed, and when to use modifiers to identify product variations.

Buildings-Rebrand-Horizontal-Modifiers-Annotated-OL
Buildings-Rebrand-Vertical-Modifiers-Annotated-OL
Buildings-Rebrand-Stacked-Modifiers-OL
Buildings-Rebrand-Tekla-Horizontal-OL
Buildings-Rebrand-Tekla-Vertical-OL
Buildings-Rebrand-Tekla-Stacked-OL
Buildings-Rebrand-Connect-Horizontal-OL
Buildings-Rebrand-Connect-Vertical-OL
Buildings-Rebrand-Connect-Stacked-OL
Buildings-Rebrand-Branded-Group-FC-OL
Buildings-Rebrand-Branded-Group-1C-OL

© 2020 Mike Heighway

© 2020 Mike Heighway