Art Direction
Print Design
Photography / Wes Naman

Toad Road

An ad campaign for a small boutique clothing store raises some eyebrows.

Project Brief

Toad Road is a boutique clothing store for men and women, located in the heart of Albuquerque, New Mexico. They were looking to promote their store in the local market, as well as online. Due to the nature of the store, and the small batches of designer clothes they carried, it did not make sense to run a small campaign based on particular items of apparel. Instead, I directed a small, cheeky campaign that focused less on the clothing, and more on the sex appeal that surrounded their clothes. 

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© 2018 Mike Heighway

© 2018 Mike Heighway