A close friend and colleague was seriously looking into starting an artisanal finishing salt business, focusing predominantly on garlic salts. She had lots of experience spending time on small farms across the United States. She came to notice that like wine, garlic has a terroir; meaning it is affected heavily by the environment and soil it is grown in. In her kitchen, she began experimenting and found that there was a profound difference in the taste of the salt when using garlic from different regions across the US. This identity project was an exploration to help her visualize what her brand could look like.