Details

2014–2016
Art Direction
Brand Identity
Print Design
UI Design

Nob Hill Main Street

A fresh rebrand for an historic Albuquerque neighborhood and their federal Main Street program.

Project Brief

Nob Hill Main Street is a federally-funded, non-profit organization consisting of dedicated residents, small businesses, and community groups working together with local government agencies whose aim is to revitalize blighted areas in within the community. In order to improve their visual positioning, a colleague and I rebranded them, providing them with a fresh, mature identity system to help establish a more professional look and feel for the group. The project extended across a wide variety of print pieces and to their website.