Art Direction
Identity Design
Print Design
Industrial Design
Photography / Self


A brand identity for a new establishment. Gioco is the spot to catch the big game and have some great food.

Project Brief

Gioco is an upscale sports bar and pizza house in Albuquerque, New Mexico. The project started out small—logo design. But, after working through this design phase, the client requested that the project expand into a larger, more cohesive brand identity system. I worked closely with the architects to extend the brand system into the built environment, while simultaneously developing the designs for the print collateral, signage and gated entry.

Gioco Print Collateral
Gioco Icon
Gioco In-House Menus
Gioco Typography
Gioco Entrance
Gioco Gate Daytime
Gioco Gate Nighttime

Selected Works

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CuratedBrand Identity & UI

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Salt by MiraBrand Identity & Packaging

Nob Hill Main StreetBrand Identity

GiocoBrand Identity

Nob Hill SundialIndustrial Design

On ArchitectureBook Design

Confidential Project 02Product Visualization

REELZ ChannelIn-house Design

Toad RoadArt Direction & Print Design

Confidential Project 01Product Visualization